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Philippines not
yet wowing them
Philippine
Star
10/27/03
Long before the 9/11 incident,
the Abu Sayyaf kidnappings, the SARS phenomena, the July 27 military mutiny
at Oakwood, and the travel advisories against the Philippines, tourists traveling
to this part of the world have been setting their sights elsewhere rather than
in the islands of the Philippines.
Even during the last 10
years or so, tourist arrivals have not broken the two-million mark a year. And,
mind you, this figure already includes the balikbayans and the overseas Filipino
workers.
In contrast, Thailand, Malaysia
and even Singapore each average 10 million tourist arrivals annually. Even Indonesia,
with their share of terrorist threats and bombings, posted five-million arrivals
last year. And fast catching up is Vietnam.
Good Offers,
No Buyers, No Takers
Not that local tour operators,
hoteliers, travel agencies have not come up with attractive offers. The wholesale
price, for instance, for package tours is bringing down room rates especially
at the bay area to such dirt cheap bargain rates of just $25 a night for two,
with complimentary breakfast to boot!
Because occupancy rates
have not picked up, even the snobbish high-end hotels have agreed not only to
scale down room rates but also accept what was thought of as unimaginable in
better days, that is, to take in tour groups.
But alas! the moneyed, leisure
travelers both local and foreign who can actually make a difference
in boosting local tourism are not biting. Lavish spenders are not wowed by the
Philippines.
Even in Boracay, noted as
a top tourist destination, bookings in hotels and resorts are not even nearly
half-full. Unlike in previous years, there were still American and European
tourists that came in during the lean months of July to October. This year was
a different situation altogether.
To Deliver
As Advertised
Admittedly, there is currently
a worldwide slowdown in traveling and related tourist business. Sooner rather
than later, people will get tired of being paranoid about terrorist threats
and will start traveling. The question is: Are we prepared to receive the influx
of tourists?
There is this age-old concern
about inadequate infrastructure and other support services required to lure
the high-end tourists still not in place.
For instance, while we brag
about our natural, unspoiled attractions, there are not enough rooms and support
infrastructure to take in more tourists if they decide to come and give the
country a try.
As an example, in Palawan,
there are only two tiny airports, one in El Nido and one in Busuanga, which
can only bring in no more than 50 passengers a day. In Manila, we have an expanded
international airport with three terminals, but there is only one working runway.
On more mundane matters,
its such a turnoff when visitors to tourist spots like the spruced-up
Intramuros have to pay for toilets that dont work, or couldnt get
a copy of local area maps, an item one can easily get in other more tourist-oriented
countries.
The Philippines has so many
tourist destinations to offer owing to its rich history, culture and picturesque
sites. But without more private sector investment and sustained, not sporadic,
well-coordinated government support, it will be difficult to realize its potentials.
Government has been spending
substantial amounts of money for advertising campaigns like "WOW Philippines."
But are we ready to deliver as advertised? Paging Secretary Richard Gordon.
Drug Testing
Controversies On Tv
"Isyung Kalakalan at
Iba Pa" on IBC News (4:30 p.m. and 10:30 p.m., Monday to Friday), starts
today with the second part of discussions on drug testing, a requirement under
the Dangerous Drug Act. Several issues were raised during the course of drug
testings conducted by some sectors. Are laboratory facilities adequate to conduct
reliable drug testing procedures? Are the results obtained beyond questionable
doubt?
Assurance that drug-testing
results are reliable is critical specially if there is public disclosure of
those who fail the test. The recent incident involving prominent players in
the Philippine Basketball Association (PBA) who allegedly failed the PBA-conducted
drug tests is an example. Even the Games and Amusement Board (GAB) questioned
the adequacy of the testing procedures that resulted in the suspension of basketball
player Jun Limpot.
Breaking
Barriers On New Time Slot
"Breaking Barriers"
on IBC-13 is now a full-hour show every Wednesday at 11 p.m. starting Oct. 29,
2003. Featured guest this week is Dr. Juan P. Sanchez Jr., a renowned surgeon
who has been promoting the use of local anesthesia and peripheral nerve blocks
for major surgeries.
Dr. Sanchez is one of those
in the medical field who advocates the broader application of the use of local
anesthesia and peripheral nerve blocks. They claim that these procedures will
significantly reduce the cost of major operations, a big boost to those who
are suffering from ailments that require costly surgery.
An active member of "Operations
Smile," a medical mission that performs cleft lip repair for indigent groups,
Dr. Sanchez recently launched his book entitled, "Oriental Rhinoplasty"
compiling his extensive experiences in rhinoplasty and reconstructive surgery.
The book is considered as "the first of its kind in the field and also
the first of its kind in the Philippines."
Join us break barriers with
Dr. Sanchez as he answers questions about unsafe practices in cosmetic surgery,
including nose lifts, nose fixing and the highly popular (and controversial)
liposuction procedures. Watch it.
Missing
Punctuation Marks
Somebody tinkered with the
punctuation marks, i.e., quotation marks, in last Fridays column ("Population,
politics, religion," Philippine Star, Oct. 24, 2003). Please accept our
apologies for the confusion and difficulty in distinguishing the readers
views as against my own comments.
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